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BIG Fashion Vidikovac

Concept,Preliminary, Detail and Interior Design, tender Support, Design Supervision

CLIENT: Rooster Hill Project

STATUS: Preliminary Design

LOCATION: Belgrade, Serbia

BUILDING AREA: 90.000m2

 

IN A FAST GROWING ZONE FORESEEN TO BECOME THE FUTURE COMMERCIAL SERVICE CENTER OF SOUTHWEST BELGRADE, AN ARCHITECTURALLY UNIQUE COMPLEX WITH LARGE CAPACITIES, DISTINCT VISUAL IDENTITY AND SPECIFIC SERVICES WILL BE DEVELOPED.

KEY DESIGN FEATURES
Two buildings designed: Shopping mall & Retail box • 2000 parking spaces on two levels • 100 shops, restaurants, cafes & other retail spaces • Event spaces • Entertainment • Multiplex cinema • Large roof terrace with garden

The entire complex will be recognizable because of its unique design, which dominates the area in size, forms and materialization. Both buildings are enclosed in a shell of triangulated “Alucobond” panels. The main part of the Shopping Mall is coated with airy foils based on ethylene-tetrafluoroethylene (ETFE) foil, thin membranes forming a mild light volume, achieving the effect of an artificial cloud that descended to the slope above the city. Combined with large media screens and backlighting, they provide a dynamic and simultaneously lightweight façade that will stand out in the surrounding environment. Two large piazzas with openings connecting spaces through two floors play a focal role in the interior. Between them there are wide promenades with a “zen” garden in the middle, open to the level of the illuminated roof lanterns.