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Mogren Town

Concept Design

CLIENT: Atlas Group

STATUS: Concept Design

LOCATION: Budva, Montenegro

BUILDING AREA: 37.000m2

ARCHITECTS: Jugoslav Janjić, Vera Živanović, Petar Stjelja, Igor Zajmi, Miloš Milosavljević

International Competition First Prize

 

THE PLOT IS LOCATED NEAR BUDVA, HALF AN HOUR DRIVE FROM TIVAT INTERNATIONAL AIRPORT. THE MOGREN CLIFF ABOVE BUDVA'S OLD TOWN HAS A PROMINENT AND SIGNIFICANT PLACE IN THE SKYLINE AND AN EXTRAORDINARY VIEW OVER THE BAY. ALL OF THESE FEATURES ALLOWED D/A TO PROVIDE AN ARCHITECTURAL SOLUTION WITH AN OPTIMAL RATIO OF HOTEL AND RESIDENTIAL CAPACITIES.

 

KEY DESIGN FEATURES
Hotel • Spa and fitness facility • Outdoor swimming pool • Branded serviced apartments • Underground car park • Panorama lift • Line of traditional streets
and piazzas • Retail shops • Greenery, fountains &
pools

 

The design of the complex combines traditional architectural vocabulary with the form of old Austro-Hungarian fortresses thus creating a free and organic urban matrix. It should represent a fortified and gated community with high luxurious apartments neighboring the old town of Budva. It is also full of sophisticated details from Venetian and local history. Therefore, it replicates the spirit of the place by using local materials.